Netflix wants to start streaming sports live. Starting with a golf tournament

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Golf (LAPRESS)

Netflix is considering launching live sports coverage of a celebrity golf tournament. Recent reports from the Wall Street Journal indicate that Netflix is bidding for the rights to broadcast a celebrity golf tournament scheduled for this fall. The event will be attended by outstanding golfers alongside Formula 1 drivers.

The Wall Street Journal claims that Netflix wants to start covering sports through live broadcasts. This should come as no surprise as the platform has garnered positive reviews for its Formula 1 and tennis docuseries, and will be launching another series soon, this time around the Spanish La Liga.

Recent reports from the Wall Street Journal indicate that Netflix is currently engaged in discussions about livestreaming a celebrity golf tournament scheduled for this fall. The event, which will take place in Las Vegas, will be attended by outstanding golfers alongside Formula 1 drivers.

In the first quarter of 2023, Netflix’s subscriber base reached an impressive 232.5 million, giving the company a significant impact on the entire streaming industry. With the introduction of live sports broadcasts, Netflix aims to further strengthen its position and reach a new audience segment. As competitors like Hulu and Apple TV+ make their way into live sports, Netflix doesn’t want to lag behind. Moreover, the celebrity golf tournament gives Netflix an additional opportunity to expand its advertising business. By broadcasting the tournament live, Netflix can attract sponsors and advertisers who want to reach tournament viewers.

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